About Bethany

Hi, I’m Bethany. Where shall I begin?

In 2020, I trained as a coach and founded Awen Coaching, drawing from over a decade of firsthand experience working in International Development, Culture & Arts organisations, including the British Red Cross, Wales Millennium Centre, and Frank Water. Throughout my career, I've come to understand the challenges that often accompany working in the charity sector.

My leadership skills, compassion and proactive approach have allowed me to raise significant funds through Individual Giving, Membership, and Major Gifts. However, it was during this time that I personally experienced burnout, realising the toll work was taking on my well-being, my colleagues and my loved ones, I sought coaching.

With a deep passion for nurturing, inspiring, and empowering others, I decided to create my coaching business centred around this ethos. I find true fulfilment in coaching, training, and mentoring charity professionals, guiding them to overcome burnout and make their purposeful work possible again.

My clients have described me as compassionate, dedicated, and nurturing. Creating a safe and supportive space for charity professionals to align with their values, discuss their challenges, set and achieve their goals, and invest in themselves is something I truly love.

Alongside my Coaching Support, Team Development Programmes and Workshop Facilitation, I am also accredited by C-me Colour Profiling, offering additional insights into personal development. If this is of interest, feel free to reach out!

Outside of work, I find joy in family life. I live on the outskirts of Bristol with my husband Alex and daughter Rosa. Together, we embrace nature and enjoy gardening barefoot, swimming, and visiting National Trust sites. I truly value the work-life balance that my husband and I have created together, as it allows us to appreciate both our personal and professional lives.

Thanks ever so much for visiting my website, and I look forward to speaking with you soon.

Why work with me?

Because I’ve been there, with over a decade of experience in the charity sector, including roles at the British Red Cross, Wales Millennium Centre, and Frank Water, I've gained deep insights into the unique challenges faced by people working for charities.

Having personally experienced burnout, I founded Awen Coaching in 2020 to provide coaching, training, and support to those working in the charity sector.

My compassionate, dedicated, and nurturing approach creates a safe space for people to align with their values, address challenges, and achieve their goals.

Let's work together to ensure that the people who make it all possible can have a sustainable positive impact.

My Mission

My mission is to create a Healthier, more Sustainable Charity Sector, where Individuals can be successful while looking after themselves and Organisations have resilient cultures and the ability to make a positive impact.

My Values

Collaboration

Collaboration lies at the heart of my coaching. By working together, we can overcome burnout and make your purposeful work possible again. I am fully invested in providing you with unwavering support.

Compassion

Compassion is both a guiding principle and a skill I help my clients cultivate. By empowering you to develop your empathetic abilities, you can become an even more influential leader and manager within your charity.

Creativity

My creativity makes me naturally curious. By embracing innovation and imagination, I approach your challenges with fresh perspectives, finding unique coaching methods and solutions that allow you to have a sustainable positive impact.

Connection

Building authentic relationships with my clients and those I work with is at the core of my coaching practice. I value genuine connections that create a sense of belonging and understanding, so you feel truly heard.

Awen?

Awen, pronounced ‘Ah-when’, is a Welsh, Cornish and Breton word meaning ‘inspiration’. Having enjoyed childhood holidays in France, graduating and spending the first ten years of my career in Wales and getting married to my husband Alex in Cornwall, Awen has a special meaning.

Who I work with…

  • Organisations

  • Freelance Fundraisers

  • Leaders

  • Founders

  • Change-Makers

  • Business Owners

  • Charity Professionals

It is possible to make a difference while looking after yourself.

Now you know more about me,
I would love to learn more about you!

Your story is unique, your goals are personal, and you have the power to succeed - through coaching you can overcome burnout and make purposeful work possible again.

Awen Coaching Resources…